Artificial Intelligence is helping businesses enhance their online presence and connect with the customers. Forbes contributor David K. Williams has listed three ways AI helps online retailers to enhance their performance.

Williams says, “Imagine the day you will no longer have to “window shop” at traditional stores. With augmented reality, you can sample the wares directly from home. Reportedly, Amazon has big ambitions for AR and smart wearables, but hasn’t integrated AR into its online shopping so far. However, one of the biggest online retailers for crowdfunded gadgets, Gadget Flow, is already integrating AR into its store.

Gadget Flow is a curated website that features many of the latest lifestyle products and gadgets. One of its most interesting features among the plethora of online offerings is its ability to feature gadgets that aren’t available elsewhere as it features crowdfunded projects that are new enough that even Amazon doesn’t know.

AR is an extension of Gadget Flow’s “experience” innovation. When I first started using Gadget Flow, I was impressed by how many products from small companies and entrepreneurs it featured. Many of Gadget Flow’s gadgets have come to life as projects on Kickstarter and Indiegogo. For Gadget Flow, now that new projects are numbered in the thousands instead of the hundreds, these products keep the content especially fresh, as users can stay abreast of the newest trends by simply checking Gadget Flow’s featured products now and then”.

A Marriage Made In Heaven: How Augmented Reality Enhances Online Retail

Forbes

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