Instagram is one of the most popular social media platforms with more than 800 million user base. More and more businesses are turning to this platform with a view to enhance their branding.

Forbes contributor Jayson DeMers has shared three ways marketers can enhance their Instagram ROI.

DeMers says, “here are some facts we do know about the platform that we can use to extrapolate its relative ROI:

  • Instagram users are active. First, Instagram users are unusually active for a social platform; according to one study, about 75 percent of users take an action (like visiting a website) after seeing an Instagram advertisement. These users are also like-happy; collectively, users “like” about 4.2 billion posts per day. Facebook and Twitter users are somewhat active, but Instagram users are more likely to engage, in part because of the visual nature of posts.
  • Instagram users like businesses. More than half of all Instagram users follow at least one business, with 60 percent of users claiming they’ve used the platform to learn about a product or service. This makes Instagram users slightly more receptive to businesses and advertisements than users of similar platforms”.

Instagram Is Popular, But Does It Have A High ROI?

Forbes

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