When it comes to online advertising, every marketers dreams of getting a higher Clickthrough Rate for their ad investment.

There are multiple elements that play an important role in making your ads successful. Entrepreneur contributor Perry Marshall has shared three ways marketers can improve their CTR and lower the cost per click.

Marshall says, “There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy.

1. Ongoing management: checks.

This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure in this step:

Conversion tracking

The first step to any success in any business system is deciding what measurement is going to tell you that your business is, in fact, running like it should. Setting up conversion tracking is simple, but it’s also easy for things to break down. If you’re using code on key pages to measure conversions, check regularly to be sure the code is still present and installed correctly.

Also, check the conversion process itself to ensure no glitches have cropped up. Working tracking code on your “thank-you” page is pointless if the lead-capture form is broken. Make sure these pieces of your funnel are installed and functioning”.

3 Things You Can Do to Improve Your Ad’s Clickthrough Rate and Lower Your Cost Per Click

Entrepreneur

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