Learn how gratification has changed content marketing
Content marketing is one of the most popular forms due to the variety of exposure it offers to the brands and marketers. Entrepreneur columnist Syed Balkhi has shared four ways instant gratification has changed content marketing.
Balkhi says, “How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish — eight seconds. It goes without saying that people are hungry for content and consuming it at a faster pace than ever before. The on-the-go nature of content consumption demands immediate output.
To satisfy the need of instant gratification, marketers have to refine their content marketing strategy. Let’s take a look at four different ways instant gratification has changed content marketing and what lessons you can learn from it.
1. Snackable content.
Snackable or bite-sized content is becoming the norm in this digital era. When it comes to consuming content, your audience places a high value on their time. For that reason, you need to make sure that your content is short and concise, so it can be easily seen, scanned and shared on the go”.
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