An influencer is a person or group that has the ability to influence the behavior or opinions of others. Influencer marketing is one of the best ways to improve your marketing revenue.

Forbes contributor Joe Escobedo has shared four tips to help marketers find out right influencers for their marketing.

Escobedo says, “Here’s a shortlist of what brands should look for before sealing deals with influencers.

1. Professional background and knowledge

It’s common practice for businesses to screen potential employees. Influencers shouldn’t be an exception. It’s imperative for brands and businesses to look into an influencer’s education, professional history, industrial acumen, creative competence and likability.

Mickael Romaniello, mobile developer at 2WAO Limited, shares that an influencer to him is a person with “high knowledge of their professional field.” Someone who isn’t only able to attract positive attention but also “someone whose experiences people can learn from.”

In short, influencers should be reliable sources of information.

Influencer knowledge and experience can be tested through interviews or informal chats. Their online profiles and credentials should always be verified and brands can benefit from seeing them as service providers rather than audience hunter-gatherers”.

Influencer Or Imposter? A Quick Guide To Influencer Marketing

Forbes

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