MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies.

Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant”.

How Google Gives Us insight into Searcher Intent Through the Results

MOZ

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