Challenges of marketing to millennials [podcast]
The millennials are the people born between 1982 and 2002. There are 80 million millennials in US with $200 billion in annual buying power.
In a way they represent a huge potential for brands and marketers due to their age group. eMarketer has published a podcast on marketing to millennials to help marketers rightly target the millennials.
eMarkter team says, “In the second episode of a five-part series, eMarketer’s Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Today’s topic: Millennials. The podcast is sponsored by Criteo”.
Listen In: Top Marketers Discuss the Challenges of Marketing to Millennials
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