China’s cross-border ecommerce spending to reach $100 billion in 2017
An eMarketer report has predicted that China’s cross-border ecommerce spending will reach $100 billion in 2017.
More findings
- Average spend per cross-border digital buyer will be $882
- 23% digital buyers in China will make at least one cross-border purchase via internet
eMarketer’s senior forecasting analyst Shelleen Shum says, “The factors fueling the trend toward greater cross-border shopping are nothing new, as the average Chinese consumer is now more tech savvy, more exposed to foreign brands through overseas travel and the internet and, crucially, more willing to spend”.
Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017
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