Stock images are a handy option for the content marketers and copywriters for making their marketing messages more impactful.

Entrepreneur columnist Jeff Rojas has shared four tips to choose right stock images for your marketing.

Rojas says, “It’s important to look at content creation like any other product. Whether it be photo, video or a graphic; marketing template, content creators are selling a product. With every asset produced, there’s still a combination of time, equipment, production and uniqueness that goes into every single file.

Even if you choose to avoid hiring a photographer yourself and choose to use a stock asset over creating your own, there’s still a cost of producing the content and the photographer wants to see a return on their investment.

For example, a simple Birdseye view of the ocean can cost from hundreds to thousands of dollars to create. Between the cost of hiring a helicopter or buying a drone, along with other expenses, labor and the experience of the photographer, that single image of the ocean costs thousands of dollars to produce”.

The Beginner Content Marketer’s Guide to Using Stock Images Without Getting Sued

Entrepreneur

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