Strategies for marketing to Generation Z
The Generation Z population has used the Internet since a young age, and they are usually thought to be comfortable with technology and with interacting on social media. They are a potential prospects for today’s brands and marketers.
Small Business Trends columnist Itai Elizur has shared some useful strategies for marketing to the Generation Z.
Elizur says, “Since Gen Z actually does use social as a means to connect with friends and family, then what is the right portal for brands to connect with them?
Where Brands Can Reach Gen Z
In the aforementioned study, researchers uncovered that 65 percent of Gen Z respondents claimed email as their preferred channel for brand communications. The next largest group claimed that in-store was their favorite modality; this only accounts for 8 percent of respondents.
The reason that Gen Z prefers email comes down to its level of personalization.
When the younger audience was asked which channel feels most personal to them, near identical results were produced: 60 percent of Z’ers stated email while the next largest group, 8 percent, said Facebook”.
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