You need to keep yourself abreast of the current marketing trends to keep your marketing policy unbeatable. One of the ways to be in tune with the happenings is to read books dealing with your domain.

CMI columnist Roger C. Parker has shared a list of eleven books useful to the content marketers.

Parker says, “No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level.

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. This guide reveals this year’s top books for:

  • Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout clients, management, and prospects who still need convincing, you’ll find an informed overview of the basics of content marketing and tips for getting started.
  • Experienced content marketers – If you’re a seasoned professional who wants to refine and grow your skills, you’ll find great information around best practices.
  • Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business”.

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

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