Four ways to influence more people with your content
In marketing and branding, content is the element that helps your convince people to be your customer. In most cases the content that is put on web is prepared with one mindset – publishing.
CMI columnist Ann Gynn has shared four ways to help marketers utilize their content in more ways and influence more people.
On pursuing the captive audience with your content, Gynn says, “Marketers are challenged to balance all the variables their target audiences require. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as sharedat the Intelligent Content Conference a few years ago, content creators must aim for:
- The right person (to get)
- The right content
- At the right place
- At the right time
- In the right format
- In the right language
- On the right device
A captive audience enables you to do all that. You know a lot about the audience – who they are, where they are, and why they’re there. With that understanding, you can provide relevant content to them at a known time and place in a way they can receive and understand it. Plus, in these captive situations, your content often has little competition”.
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