Chatbots are evolving fast and those who are into social media marketing are trying to cash on them. Having a chatbot manage your social presence is a cheap and effortless way.

HubSpot columnist Elijah Masek-Kelly has shared an experiment based on an Instagram account managed by a chatbot.

Elijah says, “Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier?

Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results?

Can a bot truly be effective at replacing human interaction?

We wanted to see the best way to build an engaged audience on Instagram, so we decided to test outbound automation against human engagement — and see which one got better results.

I teamed up with Fouad Tolaib, Founder of Jolted, to develop the framework for the experiment.

We had two initial hypotheses:

  1. The automated account will have more followers. A bot’s ability to reach more people would be more seamless than a human’s.
  2. Automation currently isn’t sophisticated enough to be as effective at connecting with an audience peer-to-peer”.

Should You Let a Bot Manage Your Instagram Account?

HubSpot

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