Email newsletters are a great way to hold your audiences for a longer period of time and keep promoting your products and services. A newsletter woven around your products helps you to boost your sales.

HubSpot columnist Margo Aaron has shared four strategies to write email newsletters that your subscribers would love to read.

Aaron says, “A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.”

We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should know better.”

And we should. “Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. Other violations include: using the greeting “Hi Friend,” not segmenting your list, and “pushing” content to “get the word out.”

Each of these violations makes up a core element of the infamous “Email Newsletter.” You might know them better as the things in your inbox you “Mark as read.”

Self-respecting email-marketers scoff at email newsletters.”.

How To Write Email Newsletters That People Actually Want To Read

HubSpot

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