Entrepreneur Mag shares 3 ways to reach ‘Generation Z’ this holiday season
Generation Z is the group of people born between 1995 and 2005. They are young and represent 25% of the US population. They have $44 billion in purchasing power.
Entrepreneur magazine columnist Sara Spivey has shared three tips to help marketers reach ‘Generation Z’ this holiday season.
Spivey says, “When it comes to reaching these young consumers specifically, marketers should be striving to understand their preferred social media platforms, media-consumption habits, shopping preferences and world views.
If you’re one of those marketers, before you start planning your marketing campaigns this holiday season, here are a few ways you can appeal to this particular demographic.
Experiment with new marketing channels.
It should be no surprise that the members of Gen Z are hyperconnected, digitally native and active on social media, but they have also witnessed numerous hacking scandals, data leaks and cyberattacks in their lifetimes. The result is that they are staunchly protective about their privacy and personal information”.
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