Search Engine Optimization is a challenging job and it requires persistent efforts to build a reputation in the eyes of search engines. Especially the one who enter in the SEO field face several challenges regarding their investment and the performance.

Entrepreneur contributor Jayson DeMers has shared the seven most common concerns of the SEO newcomers.

DeMers says, “As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.

There are millions of business owners and marketers not using SEO, despite the sheer number of proponents advocating for its effectiveness (and the availability of reliable metrics on its potential ROI).

There’s a reason (or multiple reasons) for this. Specifically, most of the people I encounter who are avoiding SEO have at least one major concern preventing them from following through with — or even just learning more about — this strategy. So, to help clear up some misconceptions and get in touch with an audience less familiar with SEO, I came up with this concise list of some of the most common concerns I typically see and hear about from SEO newcomers:

1. The ROI

Most SEO newcomers wonder about the “real” ROI of the strategy. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. On top of that, you need to think about your conversion rates: If they’re not high enough, that traffic may not be worth it”.

The 7 Most Common Concerns of SEO Newcomers

Entrepreneur

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