HubSpot’s guide to writing LinkedIn InMails that get results
The LinkedIn InMail is a feature available to the network’s premium and sales navigator users. InMail messages are sent directly to another LinkedIn member you’re not connected to.
For marketers who use LinkedIn to market their products and services InMail could be a great service to reach out more people. HubSpot has published a guide to creating LinkedIn InMails that get results.
Aja Frost says, “What if you tripled your typical email response rate? People are three times likelier to reply to a LinkedIn InMail message than a traditional email — so if you’re going to reach out, an InMail might be the way to go.
You can only send LinkedIn messages to your first-degree connections. To contact someone who’s not in your network, you’ll need to send an InMail.
The InMail feature is only available to Premium and Sales Navigator users. Depending on your plan, you get 3 (Career) to 30 (Recruiter Lite) InMail credits per month”.
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