Inspiration is something that keeps you going. It is an element very much necessary for almost every professional and marketers are no exception.

Econsultancy columnist Ben Davis has shared ten quotes to inspire marketers.

Davis says, “Research from Boston Consulting Group’s Martin Reeves and Lisanne Pueschel revealed that though business lifecycles have sped up, with the risk of a big business failing growing uniformly across all sectors in the 30 years to 2015, the risk has grown for companies of all sizes and ages.

Furthermore, contrary to what you may think, companies that got venture capital funding in the boom years of the mid-1980s and late 1990s were 25% more likely to fail than those that hadn’t. Though some of the survivors did go on to threaten incumbents, many were snapped up by said incumbents.

Want some practical steps for innovation?  

Why not refer to Econsultancy’s Innovation Best Practice Guide (subscriber only), which includes much more comment from innovative brands, as well as nine practical steps for innovation, flawed assumptions to avoid, and key considerations to take into account”.

Innovation: 10 quotes to inspire marketers

Econsultancy

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