People are tuning into the holiday shopping mood now and this is the right time for attracting them to make purchase from your company.

Marketing Land columnist Tony Toubia has shared four ways to help you get more shoppers this holiday season.

On using influencer marketing Toubia says, “When your strategies become less reliant on deals, leveraging social influencers will keep your brand top of mind with remaining shoppers, even those who are not yet brand loyalists.

There are plenty of reasons why collaborating with social influencers should be on your list of tactics. They allow brands to extend their reach through an unexplored, wider audience by providing exclusive offers to their followers and persuading those procrastinators you’re trying to reach.

Most importantly, though, social influencers are great because social proof actually works. Social proof is considered to be an effective marketing strategy because of its ability to make a brand more relatable through influencers’ shared experiences and opinions. Influencers give your brand credibility while showcasing products in a unique way within their daily lives”.

Time is running out: Engage those holiday shopping stragglers

Marketing Land

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