Learn how to improve your SEO efforts
Performing well as far as SEO is concerned is a challenge and if you are into SEO service, the challenge is even bigger. Search Engine Land columnist Casie Gillette has published an article common SEO client obstacles and how to overcome them.
Gillette says, “If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?”
As search marketers, we work our tails off analyzing data, search results, client websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world don’t matter if they aren’t implemented — and therein lies one of the biggest challenges of SEO.
Let’s look at a few common obstacles that can hinder an SEO program’s progress and discuss how we can overcome them.
Just following up
We’ve all been there: You’ve sent one, two, three emails and still have heard nothing back. How can you possibly get anything done if the client won’t even answer your emails?
It’s not a simple solution. People are busy; they have other priorities, and it’s our job to ensure our clients understand the importance and value of the program”.
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