Marketing requires regular communication with the prospects and customers. You would like to just surprise them with your product launches, there are chances of weak response if you do so.

Search Engine Land columnist Dianna Huff has shared three tips to do consistent marketing.

Huff says, “Consistent marketing is akin to regularly working out and monitoring your food intake. If you don’t consistently monitor what you eat and/or stick to a workout schedule, nothing will change. But if you do — wow, watch out! (One of our clients, for example, applied consistent marketing to get a triple-digit percentage increase in inquiries in the last nine months — as well as a corresponding increase in sales.)

In this piece, I cover three marketing tactics that, if performed by small manufacturers on a consistent basis, can lead to big results over time.

Tactic #1: Perform regular website maintenance

I won’t mince words: I look at dozens of small industrial manufacturing websites every week, and many of them are poorly designed. Indeed, most are years out of date. The reasons for this are many, from lack of resources to lack of knowledge.

Even worse is that often, things on the website are broken — from forms to images to links. It’s also not unusual to find sites (or site elements) built in Flash on older websites. Flash, which Adobe has announced they won’t support after 2020″.

Why consistent marketing can pay big results for small industrial manufacturers

Search Engine Land

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