The Buffer team has published a podcast on ‘Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact’ featuring Hiten Shah.

Brian Peters says, “One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand.

Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution.

So how do you know if your social media is working?

We had the pleasure of speaking with Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, about the most important metrics you can be tracking on social media and what makes for the best content online”.

Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact

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