Make your digital ads creative with these strategies
Interactive and creative content wins over the Internet. In the era of AR and VR, you can easily instill creativity into your promotional ads.
Marketing Land columnist Ginny Marvin has published an article to guide marketers infuse creativity into the digital advertising.
Marvin says, “Mobile and the use of rich interactive media has opened up new creative opportunities for display ads.
Working with New York-based PadSquad, Timberland ran a “coloring book” ad featuring a Nas video and cartoon (see the demo on mobile here). The ad features a Nas video that plays with the sound off and invites users to color and bring the cartoon to life (mobile demo).
In fewer than 40 days, the ad had accrued 59 days of video play time, with over 50 percent of video starts getting completed and more than 200,000 engagements, including coloring and click-throughs, says Padsquad.
“Units just really haven’t changed much over the years from rectangle and squares. There’s a low bar. We try to challenge brands to do things differently,” says Meehan. The mobile-only company works with clients on ideation, design and development for free and charges for media, says PadSquad CEO Daniel Meehan”.
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