Learn how to add personality to your sales process
A typical sales process could be a long lasting conversation between you and your prospects or customers. HubSpot columnist Brittni Kinney has shared seven useful tips to make it effective.
On maximizing meaningful moments, Kinney says, “I once sent a woman I sat next to at a conference in the sweltering desert heat an email with the subject line “Nice sweating next to you @ Inc. 5000.”
I wanted to help her recall a moment we shared together and make myself stand out. Now, you can’t bait and switch here. If you use a personal, relevant subject line, deliver the goods in your actual email, too.
Your full message should mention some of those meaningful moments you’ve shared and prove the recipient isn’t just another sale to you. You’re trying to build a long-term relationship with this person, so reference the little things, follow through on your commitments, and make them feel special”.
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