Learn how to use emojis in email subject lines
Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful.
Malm says, “Emojis are in lots of subject lines these days. But do they work?
We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.
Should we Emoji… or should we eNOji?
Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so you see them everywhere, because just because you can do it… you should do it. Right?
Not so fast. Just because you can do something doesn’t mean you should.
We know a little bit about email subject lines. In fact, our business at Phrasee is predicated on using AI to generate and optimise subject lines. So, our team of 30-odd people is solely dedicated to understanding the linguistic attributes of subject lines that work, and conversely, those that don’t. Also, we’re great at parties”.
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