There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday.

Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off.

When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.

So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black Friday emails to hit my inbox, categorised by strategy, and what impact they might have on consumers.

Early bird (River Island and Body Shop)

Black Friday and Cyber Monday are no longer day-only events. Now, many retailers hold sales events across an entire week, with emails being a key driver for capturing early consumer spend.

River Island is one retailer to attempt to capture clicks before Black Friday itself, letting users know they could get their hands on deals the day before”.

Seven email strategies used by 10 retailers on Black Friday

Econsultancy

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