SEO and content marketing: six things you should know
Quality content leads to good SEO rankings. Apart from making your content rich, you also need to make it fit into the search engine norms so that your sites rank well.
Forbes contributor Brian Sutter has shared six things regarding content marketing that a new SEO research has revealed.
Sutter says, “Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO. Or about how there is no SEO without content.
That’s all true, too. Which is why so many content marketers either already have SEO skills, or are scrambling to get some – fast.
But for me, SEO skills aren’t enough to do world-class content marketing. Where you really get an edge is when you look at the newest SEO studies.
To give you the insights you’ll need to do your own content marketing better, here are several of the latest search engine optimization studies – and the key takeaways each one has for content marketers.
1. Content is the best SEO tactic.
Just in case you doubted how SEO and content marketing overlap, witness Ascend2’s latest survey on search engine optimization.
“Relevant content creation” came in as the most effective SEO tactic”.
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