Consistent SEO performance is key to maintaining your online reputation. Gaining knowledge pertaining to the search engine ranking and its algorithm changes is one of the ways to make your sites rank well.

HubSpot columnist Aja Frost has answered seven questions that deal with the SEO ranking drops.

Frost has answered the following questions:

  1. Is the search term itself losing traction?
  2. Has the post declined in the rankings for a major keyword?
  3. How recently have you updated the post?
  4. How recently have you promoted the post in an email?
  5. Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals?
  6. Are you getting fewer backlinks than your competitors/has your number of backlinks declined?
  7. What if your ranking hasn’t dropped?

“Why Did My SEO Ranking Drop?” How to Find and Fix Falling Blog Posts Before It’s Too Late

HubSpot

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