Five things you need to know about current SEO trends
SEO is a constantly evolving domain and marketers and webmasters need to keep themselves abreast of its updates if they want to perform well.
Econsultancy columnist Marcus Tober has shared an article stating the current SEO trends.
Tober says, “A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results.
This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each and every keyword.
Universal Ranking Factors for everybody? – Forget it!
This means that anyone trying to do SEO following the same old strategies is going to be left behind by people who are applying specific techniques to meet the requirements of their industry. The bread and butter can only get you so far – now you need real meat.
Google’s algorithm is learning constantly – learning how users behave and learning what types of content work best in different contexts, including what suits searches related to different vertical industry sectors. What elements are important for retail/ecommerce searches for example, or searches related to travel or finance?
While the golden rule across all industries is: relevant, high quality content performs better in search, there are some vertical-specific nuances it’s important to appreciate. Because what’s relevant to one search term may be way off the mark for another”.
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