Here are five Cyber Monday and Black Friday statistics
The Black Friday and Cyber Monday rush is over in the US and different agencies will reveal the sales figures for the days. Adweek columnist Lauren Johnson has shared five statistics that summarize the Cyber Monday and Black Friday sales.
Johnson says, “Today you can buy a 12-pack of coconut water for $18, down from the usual price of $28, on Amazon. Best Buy is promoting a 43-inch Toshiba TV for $200, priced $150 cheaper than the regular price. As consumers scour retailers’ websites and stores for the best holiday deals, here are five digital stats that stand out about how consumers are shopping.
1. Cyber Monday frenzy
Adobe is crunching data on ecommerce transactions, tracking 80 percent of online transactions for the 100 largest retailers. Per the firm, consumers spent $840 million through 10 a.m. Monday, equivalent to a 16.9 percent year-over-year growth.
Moreover, Adobe predicts that today will be the biggest U.S. online shopping day ever, with web traffic up 12 percent. In terms of mobile, smartphones and tablets make up 53.3 percent of traffic and 39.7 percent of revenue”.
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