Publishing case studies is one of the best ways to prove the effectiveness of your products and services since they are considered as an authentic piece of content. Also the real testimonials and the examples make the cases reliable.

MOZ columnist Kerry Jones has published a short guide to writing marketing case studies that convert.

Jones says, “Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and pulls prospects down the sales funnel. However, what I’m sharing can be used as a framework for creating case studies in any industry.

Get your client on board with a case study

Marketers shy away from creating case studies for a few reasons:

  1. They’re too busy “in the weeds” with deliverables.
  2. They don’t think their results are impressive enough.
  3. They don’t have clients’ permission to create case studies.

While I can’t help you with #1 and #2 (it’s up to you to make the time and to get the results deserving of a case study!), I do have some advice on #3″.

How to Write Marketing Case Studies That Convert

MOZ

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