Do you monitor these 12 important SEO metrics
Search Engine Optimization is something that requires constant engagement and observation which leads to successful rankings. SEO analysis consists of several metrics that help you get good ranks in search engines.
Search Engine Land columnist John E Lincoln has shared 12 important metrics that you should be monitoring.
Lincoln says, “As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.
Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.
But which metrics are the most important to track? Here are 12 that stand out from the pack.
1. Organic traffic
Organic traffic is defined as traffic you earn from appearing in the search engine results pages (SERPs) without paying for placement.
That’s the essence of SEO, after all. You want your site to rank for keywords related to your niche.
It’s important to track your overall organic traffic so that you can see how many people are visiting your site as a result of your SEO strategy”.
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