Email occupies a significant position in the marketers’ list of tools and technologies to use for their promotional campaigns. A successful email marketing campaign brings good revenue.

Forbes contributor Christina Hagopian has shared five strategies to plan and execute effective email marketing campaigns.

says, “When I started my career as a graphic designer, I never imagined that the focus of my work would be email marketing. Like most people living in the digital era, I have never uttered the phrase, “I wish I got more email.” Even my husband has accused me (lovingly) of designing SPAM for a living. And I always remind him the importance of opt-ins!

But here’s the truth: email remains one of the most scalable, affordable marketing channels—and the one with the highest ROI. Better still, email is delightfully measurable. Which makes optimizing campaigns and driving the cost of customer acquisition down far easier than other channels. And as a designer, I have to admit loving the challenge of making the “ugly cousin” of sexier marketing channels as beautiful—and way more effective!—than all of them combined.

Here’s our secret recipe for success, fresh from the trenches.

 1. Build your list the “opt-in” way.

An opt-in list is one where your subscribers have voluntarily signed up for your email communications. The fastest way to get lots of new subscribers to your opt-in email list is by offering something of value (such as a free gift or a special discount) in exchange for an email address, name, etc.

A double-opt-in (which involves a follow-up email to confirm the individual wants to subscribe) is an excellent way to avoid getting labeled a SPAMmer, not to mention to keep your list clean”.

How We Learned the Real Secrets to Effective Email Marketing

Forbes

Sharing is caring