Building loyalty & engagement is something that every brand and marketer wants to achieve. It requires persistent efforts and communication with the prospects and customers to connect with your brand.

Econsultancy columnist JEff Rajeck has shared four ways how brands build loyalty & engagement.

Rajeck says, “It’s often said that it costs a lot more to acquire a new customer than to retain an old one.

Because of this, many marketers have been tasked with developing engagement and loyalty programmes. But apart from coming up with a loyalty points system, which can be expensive to run and difficult to maintain, what can marketers do to achieve this goal of greater customer longevity?

To find out, Econsultancy recently invited dozens of brand marketers to our annual Digital Cream Singapore to discuss this and other pressing issues. Through roundtable discussions hosted by brand and marketing strategist, Liz Wullems-Griffioen, and Caroline Papadatos, SVP Global Solutions, LoyaltyOne, we arrived at four ways that brands are keeping customers engaged and loyal – without resorting to points programmes.

1) They fix their customers’ problems

The first, and perhaps most basic, way that companies keep customers loyal is to do what customers expect them to do, the companies solve their customers’ problems.

This is where many businesses seek to add value, because they either don’t typically deal with customers directly”.

Four ways brands build loyalty & engagement (without using points)

Econsultancy

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