Keeping your sites search engine friendly is a necessity in today’s online marketing environment. To outperform your competitors you should observe the changes that occur in the search engine algorithms.

Forbes contributor Jayson DeMers has shared seven factors that affect your site’s search rankings.

DeMers says, “Your Google search rankings are a product of hundreds of ranking factors interacting with each other, and sometimes in complicated ways.

Because Google doesn’t explicitly publish its search ranking algorithms or document its evaluation criteria (beyond the basics outlined in its search quality rater guidelines), it’s on us to determine what the biggest ranking factors are, and how we can achieve them to rank higher. Usually, this is done through surveys of thousands (if not millions) of pages.

We have a good idea about the biggest and most important factors that affect your search rankings, but there is a diverse assortment of smaller, lesser-known factors that can also impact how you rank.

The Usual Suspects

When most people think about the factors that influence their search rankings, they gravitate toward these three major institutions:

  • Content. The volume, quality, and relevance of your content has a major impact on how your site ranks (and which pages show up for which queries). Writing more and better content can increase your authority and provide more on-site relevance for your highest priority keywords and phrases”.

7 Lesser-Known Factors That Affect Your Search Rankings

Forbes

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