Predictions 2018 – A year of reckoning [Forrester Guide]
Forrester has published a new guide titled “Predictions 2018 A year of reckoning”. It covers useful predictions for the marketing professionals to plan their tactics for 2018.
The Forrester team says, “The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many.
Forrester’s 2018 predictions describe the market dynamics that favor those taking aggressive action and create existential risk for those still holding on to what has worked before. 2018 will force decisive action for firms looking to digitally transform, revitalize customer experiences, and take control of their destiny”.
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