These were five major SEO trends in 2017
In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes.
Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends.
Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change came quite late this year, only in November, when Google announced stricter rules on AMP.
I think the jury is still out on Accelerated Mobile Pages, especially with the content not living on the publisher’s domain, but as a reader I like the speed. Google’s tougher new stance was to ensure that the contents of the ‘full page’ was a good match for the AMP page. This was designed to stop publishers serving up a tiny summary and then insisting the user click a ‘read more’ link to get to the article. Google saw it as gaming the system, I saw it as an unnecessary step and my marketing brain worried about the display impressions associated with the interstitial page as they could only be terrible value for the buyer”.
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