Social media is a great medium to reach out new customers and improve your sales. One of the ways you can boost your social performance is by understanding the audience and their behaviour.

Buffer contributor Alfred Lua has shared 10 free tools that can help you better understand your social media audience and enhance your business.

Lua says, “We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Here’s an overview of the tools that you can use to help you understand who your followers are. Feel free to click on any of the social media platforms to skip to its section.

Facebook: Audience Insights, Page Insights, and graph search

Instagram: Instagram Insights and SocialRank”.

10 Free Tools to Help You Understand Your Social Media Audience

Buffer

Sharing is caring