How to use education as a marketing strategy
Content Marketing Institute columnist Dawn Papandrea has shared the strategies of eight brands who use education as a marketing strategy.
Papandrea says, “Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences.
Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.
Renasant Bank: Marketing strategy takes step above boring classes
Renasant Bank, a 113-year-old Mississippi-based regional bank, had been offering financial literacy classes and support to local universities for some time. Although it didn’t need name recognition – the bank has that – it did want to find a way to be recognized as offering more than checking accounts.
Two years ago, Renasant took a page from the popular TV show, Shark Tank. “For years, we’ve partnered with universities to do business competitions”.
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
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