Econsultancy shares SEO trends for 2018
Econsultancy columnist Ben Davis has compiled seven experts’ predictions on the future of SEO in 2018.
Davis says, “What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?
Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal ball with the help of some search experts.
As usual, before we start it behoves me to point out some altogether more substantial reading material available to Econsultancy subscribers:
- SEO Best Practice Guide
- Search Marketing Training Courses
- SEO – Digital Marketing Template Files
- PPC Best Practice Guide
Local marketing
Andrew Girdwood, head of media technology, Signal:
I think we’ll see Google push again at local marketing. This will likely mean even more improvements to Google Local but I think we might also see expanded use and tests with coupons and codes in PPC”.
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