Econsultancy is hosting a webinar on ‘What do brands want from their agency? New Research’ on Thursday, December 14, 2017 at 11.00 am EST.

Econsultancy team says, “Virtually every business is under pressure to adapt to changing markets. For their agencies, there’s a growing opportunity in helping them transform that’s already valued at a quarter of a trillion dollars. Agencies’ participation depends on whether they themselves can adapt quickly enough to meet their clients’ emerging needs.

Join us on December 14, 2017 for a webinar on the future of agencies.

Econsultancy’s VP of Research, Stefan Tornquist and IBM’s Loren McDonald will discuss the findings from the report Partners in Transformation – What brand marketers need from agencies.

The report examines pain points and successful aspects of brand/agency relationships as they exist today, covering topics from employing agency assistance in customer experience management, to agencies’ evolving role in data analytics and technology investment.

The webinar will explore some of the key topics of the research:

– Where do brands see their agencies adding value in customer experience management?
– Is there a role for agencies in sourcing, managing and benefiting from advanced marketing technology?
– How do brands view their agency relationships today?
– How are the most successful and forward leaning companies thinking about their agency relationships and how does that differ from the mainstream?”.

‘What do brands want from their agency? New Research‘ Webinar

Econsultancy

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