Entrepreneur Mag shares three marketing trends for 2018
Each year brings new innovations and helps marketers come out with new strategies to sell more. We are about to start a new year in couple of weeks.
Entrepreneur contributor Erik Huberman has shared three trends that will shape our marketing efforts in the 2018.
Huberman says, “As 2017 draws to a close, it’s time to reflect on how well your marketing initiatives performed this year. In that context, we can all name some huge trends that we expected to explode — but simply didn’t.
Take Snapchat: Widely expected to be the forerunner in social media and influencer marketing, it wasn’t, and Apptopia reported that fact as early as July. Specifically, From May 2016 to May 2017 Snapchat usage declined 6 percent — and only 17.5 percent of users were snapping on a daily basis at the time of Apptopia’s report.
Similarly, the CEO of a social content production studio told TechCrunch (anonymously, for fear of retaliation from the social network) that he’d seen an average decline of 20 to 30 percent in views of Snapchat Stories.
Snapchat was not alone in this lower-than-expected performance. Virtual reality didn’t see the mass adoption we all anticipated, either. VR usage may well become more common as hardware gets less expensive and more streamlined; but for the moment, VR technology is still too fragmented for any of us to expect its widespread use“.
Comments are closed.
