Is it fair to depend on AI for content marketing?
Artificial Intelligence (AI) is adopted in almost all forms of marketing and content creation is not an exception. But content is to be consumed by humans and if it loses the human touch perhaps its impact will deteriorate.
Content Marketing Institute columnist Julia McCoy has published an article on how you can robot-proof your content marketing tasks.
McCoy says, “Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly.
What does this mean for humans who create content? Are you in danger of losing a job?
Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.
Logical place for artificial intelligence in content
Robot content generation excels at drawing conclusions from large amounts of data, according to the Associated Press study The Future of Augmented Journalism: A Guide For Newsrooms in the Age of Smart Machines.
That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation”.
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