Recode has reported that Facebook pre-roll video ads are coming soon. As Peter Kafka puts it down, neither the Facebook users nor Facebook wanted these ads, but they are here.

Kafka says, “Now, Facebook is going to start running pre-roll ads.

Important: That doesn’t mean your News Feed is going to be full of video ads you didn’t ask to see. The pre-rolls, which will run for up to six seconds, will only appear on videos in Facebook’s “Watch” hub, where it is hoping you will go and hang out because you want to watch Facebook videos.

Facebook says it will start formally testing the format next year. (Ad Age first reported the change.)

Facebook launched its Watch hub earlier this year, using “mid-roll” ads (another ad format Facebook tried to avoid for a long time). The fact that they have added pre-rolls — the format used around the web and the one advertisers are most comfortable with — should be read as an admission that the mid-roll ads aren’t generating significant revenue for Facebook or the publishers putting video into Watch”.

Here come the Facebook pre-roll video ads

Recode

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