Baby boomers are the people born between 1946 and 1964. This generation makes up a substantial portion of the world’s population, especially in developed nations. Baby boomers represent 20% of the American population. And they have a significant share in web usage too.

Entrepreneur contributor Syed Balkhi has shared seven tips to help you market your content to baby boomers.

Balkhi says, “If you don’t already have a marketing plan for baby boomers, we have a few tips that will help you get started.

1. Use proper formatting.

Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience. You need to pay special attention to your content design when your audience is baby boomers.

The font size is the first thing that you need to focus on when creating your content. Majority of baby boomers now prefer smartphones and tablets over laptops. According to an AARP study, 73 percent of people age 50-59 and 54 percent of people age 60-69 own a smartphone”.

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

Entrepreneur

Sharing is caring