Two ways to generate links and get more traffic
Quality links are an asset to the marketers as most search engines evaluate the kinds of links your site is getting and rank your site accordingly.
Search Engine Land columnist Kevin Rowe has shared two tricks to generate links that can help you get more web traffic.
Rowe says, “Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others begin to share our content.
In this column, I’ll explain how to identify sources of links that drive actual traffic and how to evaluate your progress so that you can focus your efforts where they will have the greatest impact.
Identifying link partners
In order to find good sources for traffic-driving links, there are a few ways you can go: competitor research, rankings and influencers.
First, find the publications driving traffic to your competitors by using tools like SimilarWeb to find their top referral sources. Not only do these tools tell you who is linking to your competitors, but some can also show how much traffic your competitors are getting from those links”.
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