Conductor research: 68% marketing executives plan to increase marketing spend in 2018
A recent survey by Conductor research has revealed that 68% marketing executives plan to increase marketing spend in 2018. The research has also revealed that 76% of marketing execs are increasing investment in content marketing.
Talking about the survey, the Conductor research team says, “We know executives are handling bigger budgets for their marketing and technology needs in 2018. We know that because we surveyed 500 execs across multiple industries to see where they’ve been this past year — and where they’re going. In 2018, balancing the goals and spend for marketing and technology are a big point of concern”.
Comments are closed.
