Google AdWords is one of the most used online advertising program all over. It allows you to start advertising with a minimum budget with an expanded reach.

Entrepreneur contributor James Parsons has shared four ways to utilize your AdWords acount extensively.

Parsons says, “Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed.

With any large ad network, one of your primary concerns is going to be cost. You want to keep costs low without dropping into “penny click” spam territory. You want to keep quality high without paying 3x or more what the clicks are actually worth. What do you do to strike that balance?

1. Create many variations on your ads.

Ad variations in ad sets can help a lot with keeping costs down. Instead of targeting one massive audience with one ad that may or may not be very good, break your audience down. Target different segments of your audience with different, more tailored ads. 

For instance, if you’re running a shoe store, you don’t want to target everyone looking for shoes with a generic ad for shoes”.

4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget

Entrepreneur

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