The new year is almost here with the new challenges and opportunities for everyone. Entrepreneur contributor Jonathan Long has shared twelve ways to elevate your brand in 2018.

Long says, “When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I’ve discussed ways to build your personal brand in the past and mentioned some online personal branding tools that you can use — and now I want to talk about effective strategies. I spoke with several entrepreneurs to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year.

1. Launch a weekly email newsletter.

I have been sending out a weekly newsletter for several years, but through my company, so it’s geared toward online marketing. In 2018, I am launching a personal website that will act as an information hub for all of my brands and projects. I will also start a weekly newsletter, and since it will be tied to my personal brand, I’ll be able to talk about a wide range of topics.

“We constantly hear about the importance of building an email list,” says Deep Patel, founder of Owlmetrics, “as email marketing is still one of the most effective marketing techniques, but building a list derived from your personal brand, rather than company, and sending out a weekly newsletter can be very beneficial”.

12 Ways to Elevate Your Personal Brand in 2018

Entrepreneur

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