Organizing marketing events is one of the best ways to keep in touch with your prospects and customers to grow your business. Making your event successful is a challenge.

To help you overcome the common challenges of hosting marketing events, Entrepreneur contributor Serenity Gibbons has shared four tips.

Gibbons says, “Whether it’s a customer meeting, an industry conference or an employee celebration, your business puts on its fair share of events. These events are important but also require considerable time to plan, market and execute, which limits how much effort you can devote to other tasks. It would be great to have an entire team devoted to event planning, but if you don’t have the budget for one, you can leverage event technology instead, including tools and event platforms that automate the event management process. Here are some ways that you can more effectively manage your events, no matter how big or small.

1. Event platforms.

Eventbrite is the world’s leading event technology platform. Besides providing a framework for hosting all types of events, such as music festivals, conferences, contests, fundraisers, gaming competitions and more, the event technology company provides an increasingly automated and integrated system for creating, promoting and hosting these events.

For example, its whitepaper “5 Essential Eventbrite Extensions That Will Make You More Productive” defines many of the aspects of an event that can now be integrated and automated, including 130 extensions that shorten the time you need to spend on an event. Many of these extensions you may already recognize and use, which makes employing an event platform even easier”.

Here’s the Secret to a Successful Marketing or Networking Event

Entrepreneur

Sharing is caring